Title
Personal Services Agreement with ROTATOR to Provide Consulting Services for the Experience-Based Product Development and Marketing Product
Body
RECOMMENDED ACTION (Motion):
Authorize the City Manager to execute the Personal Services Agreement (PSA) with ROTATOR to provide consulting services for the Experience-Based Product Development and Marketing Product; a component of the Oregon City Tourism Strategic Plan.
BACKGROUND:
On August 3, 2015, the City Commission passed Resolution 16-21 finding that tourism is a priority for Oregon City and an important economic development tool. Resolution 16-21 also resolved to support development of promotional strategies for tourism in Oregon City with accelerated timing conditioned upon receipt of a State Tourism Grant.
Following the resolution, the Downtown Oregon City Association applied for and received a $50,000 grant from Travel Oregon to develop a branded, experience-based tourism product and supporting marketing plan. The City matched the grant with $50,000 in transient room tax dollars.
The same resolution directed staff to create a City Tourism Strategic Plan in order to ensure that the tourism goals of the City are met. Staff and Downtown Oregon City Association agreed to run the strategic planning project and the marketing project back to back to ensure the first tourism marketing component for Oregon City aligned with the Oregon City Tourism Strategic Plan. A main component of the Oregon City Tourism Strategic Plan is to enhance the Oregon City brand and this project is the first step.
The purpose of this project is to create and market an experience-based marketing product for Oregon City. The strategy for this Oregon City Key Experience is to leverage the elevator to drive media and local media attention to Oregon City and attract visitors from across the Portland Metro area and beyond, and to create conditions that will encourage those visitors to linger longer and contribute more dollars to the ...
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