Title
Personal Services Agreement (PSA) with Coraggio Group to Provide Consulting Services for the Oregon City Tourism Plan
Body
RECOMMENDED ACTION (Motion):
Authorize the City Manager to execute the Personal Services Agreement (PSA) with Coraggio Group to provide consulting services for the Oregon City Tourism Plan
BACKGROUND:
Tourism in Oregon City is a major economic opportunity. As the first city incorporated west of the Rocky Mountains, the endpoint of the Oregon Trail and home to the Willamette Falls - the second largest waterfall by volume in the United States - Oregon City is a city rich with history. Historical tourism opportunities abound as museums and cultural centers preserve and showcase the pioneer spirit.
The purpose of this project is to create a concerted effort toward tourism by furthering the development and refining the concept of the Oregon City Tourism Strategic Plan that was put forth for consideration by the Downtown Oregon City Association in 2015. The plan will provide guidance for directing future efforts and funds aimed at increasing tourism activity within Oregon City. Ultimately, this project will bring the City closer to meeting the overall tourism objectives of increasing awareness of Oregon City, increasing tourism-related revenues and employment opportunities. The goals of the project are as follows:
- To update the (DOCA) Strategic Tourism Plan to meet Oregon City's tourism objectives
- To produce a collaboratively arrived at tourism vision and mission statements for Oregon City
- To identify Oregon City's tourism competitive edge
- To create a strategy that addresses all tourism opportunities in Oregon City
- To provide clear actions to implement the tourism plan
- To provide direction on leadership for tourism in Oregon City
- To create a financial plan for tourism; and
- To create an operations structure for tourism
The consultant will work under the direction of the Economic Development Department an...
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